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Weekly Standard Demographics

GENDER AND AGE

26% FEMALE MALE 74%

MEAN AGE 60

EDUCATION

86% COLLEGE DEGREE +

45% POST GRAD DEGREE

JOB LEVEL

27% CEO/EXECUTIVE

42% SENIOR MANAGEMENT

INCOME

$284K MEAN HHI

43% $2M+ NET WORTH

INVESTMENTS

41% $1M-$1.99M

24% $2M-$2.99M

READERSHIP

90K SUBSCRIBERS

2.5M UNIQUE MONTHLY VISITS

DIGITAL AUDIENCE

6M MONTHLY PAGE VIEWS

30M MONTHLY IMPRESSIONS

SOCIAL FOLLOWING

120K+ TWITTER FOLLOWERS

270K+ FACEBOOK

POLITICAL ISSUES

90% INFLUENCED READERS

OPINIONS

96% READERS KEPT INFORMED

GEO LOCATION

22% MIDWEST 41% SOUTH 

17% NORTH EAST 20% WEST

POLITICAL ISSUES

80% READ 3/4 ISSUES 

219K PASS ALONG RATE 

2HRS. AVG. TIME SPENT READING AN ISSUE 

20% SUBSCRIBER FOR 5+ YEARS